Unlocking the value of consumption data

The Mambo platform creates a 'data for value' exchange by providing businesses and governments with the ability to create new tailored products and services to better meet the needs of consumers because they are designed and personalised based on consumption data.

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image Our Platform

Unlocking the power of data to drive meaningful engagement

We transform data into powerful insights for governments and businesses by helping them understand what consumers need to drive behavioral changes.

1

Verify

Automated KYC for consumers and businesses with AML and CTF checks built-in

2

Pay

Send money or pay for goods & services directly via the Mambo app. Mobile Money, Credit / Debit Cards and Cash all supported

3

Talk

Communicate with your customers via SMS, App Notifications and Email via Mambo's multi-channel engagement platform

4

Reward

Create tailored rewards, promotions, and jackpots to reward your consumers for changing their behaviour

5

Offer

Drive meaningful engagement with your new and existing customers with bespoke offers based on personalised consumption data

Mambo's product suite is accessible via an Android / iOS App as well as an USSD interface allowing us to address the growing smartphone population in Africa, whilst also supporting a low-tech USSD interface to ensure accessibility for all.

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image Mambo Data Ecosystem

An omni-directional data platform capable of incorporating tax, consumer receipt, payments, marketing and KYC data

We analyse consumer purchasing behaviour and how consumers have historically responded to past offers, to identify the best ways to engage them with new offers that are sure to delight.

  • Intelligent

    Mambo uses artificial intelligence and machine learning to identify trends in consumption data to co-create new products and serve relevant offers and rewards to customers.

  • Engaging

    Mambo's rewards platform has been designed to motivate customers and businesses on their journey into formal finance.

  • Secure

    The Mambo platform is designed with security at heart, using bank-grade security best practices to your data is safe at all times.

  • Accessible

    Mambo's suite of APIs will provide easy and safe access to our data platform for trusted partners and government agencies for automation and reporting.
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image Benefits of Mambo

Benefits for Consumers

Research shows that despite growing privacy concerns, consumers have an appetite for greater personal data sharing, but they want a fair value exchange and a clear benefit from sharing their data. Over 71% are willing to do so if it helps them save money or provides some other financial benefit.

Mambo's Data Platform provides consumers with personalised rewards for online and in-store shopping. The Mambo offering is different as it is personalised based on user consumption data, allowing businesses to create and send contextualized offers in the form of discounts, cashback or prize promotions to specific Mambo users at the right place and time, and through the right channel.

Benefits of Mambo for consumers
image Benefits of Mambo

Benefits for Businesses

Recent Boston Consulting Group research found that brands using first-party data for key marketing functions achieved up to 2.9X revenue uplift and 1.5X increase in cost savings. Despite its clear benefits, however, most merchants in Africa aren't yet harnessing first-party data's full potential. Many do not know who their customers are if they have not joined (or do not use) their loyalty programs. Mambo facilities the automatic harvesting of first party data though its ability to relate a purchase to an individual shopper. Mambo can thus provide a merchant with anonymised access to their 'unregistered' clients and access past purchase behaviour which remains the strongest indicator of future purchases.

In Africa over 80% of retailers are MSME's who do not have the capital or skills to deploy sophisticated data driven marketing and CRM tools. Mambo democratises this opportunity allowing even the smallest of merchants to deploy sophisticated tools to build their businesses through targeted offers to receptive customers whilst also benefiting from low-cost access to credit

Benefits of Mambo for businesses
image Benefits of Mambo

Benefits for Governments

The majority of purchasing events are also taxable events primarily via VAT which is the single largest source of tax revenue for most African governments. But the reality is VAT evasion is a huge problem and lack of compliance runs as high as 60%. Mambo has developed an innovative platform for incentivizing VAT tax contribution and deploying reporting data to empower a range of digital services to support both consumers and merchants.

The keystone of the Mambo innovation is turning an electronic VAT invoice into a 'smart receipt' and building an ecosystem around the data it provides to the benefit of consumer and merchant. At the centre of the Mambo compliance program, we developed an innovative reward driven application to incentivise consumers to insist on the issue of an electronic VAT invoice with every purchase. Mambo's key innovation is to deploy 'smart receipt' data to provide compliant merchants with tools and opportunities to grow their businesses, get access to low-cost credit and enjoy 'value' from compliance.

Benefits of Mambo for governments